BOOOOOOOOOOOOOOM 🤯 

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Looks like someone left a mess…

Introducing the BOOOOOOOOOOM. Who is the Boom Family you ask? The Boom Family is a social media-famous family known for their high-energy raptastic vids. Featuring their father shouting “BOOM!.” It’s basically his warrior cry. They’ve gained a massive following from this and usually film in places like Costco, Target, or their car. Yup. That’s it. That’s what’s got America’s attention at the moment, so we’re gonna talk about it.

Now, let’s be fair. The internet loves a family brand. Whether it’s prank wars, dance routines, or carefully curated “candid” moments, social media has turned everyday households into mini media empires. The Boom Family, with their rap-inspired Costco visits and signature "BOOM!" adlib, is just the latest to ride the wave.

So what’s the problem?

Not really a problem, more so a concern….

See first off, we wanna preface this by saying, we do not hate The Boom Family. We’re not haters. If anything, we marvel them.

• The unsolicited arm flexes.

• The moderately warm chicken bake.

• The double chunk chocolate chip cookie fixation.

• The Rizzler!

It makes for great, wholesome content. Linkedin’s probably never been the same since ‘Da BOOOOOOM’ touched the algorithm.

On the surface, it’s all fun and games. The Boom Family’s content seems wholesome. It’s good-hearted. Real “feel-good” stuff.

But the reality is that the pursuit of internet fame isn’t just about likes and sponsorships; it shapes how kids grow up, how the world sees them, and how they see themselves. What starts as harmless content can turn into a lifelong digital footprint of regrets—one they didn’t necessarily sign up for. And while mom and dad might be cashing in, the kids? They’re growing up with an audience that never logs off.

Over the years, we've seen families turn the internet into their personal stage…

And they’ve rode the wave of viral fame straight into mainstream success. The D'Amelio family is one of the most well-known examples—Charli blew up on TikTok with her dance videos, and before long, the entire family had a reality show, brand deals, and a full-blown media empire. The Ace Family took a different approach, using their YouTube channel to build a massive following through family vlogs, pranks, and high-energy content that kept their audience hooked.

Then there’s the Paul brothers, Jake and Logan, who started as Vine comedians before flipping their online antics into boxing careers, business ventures, and headline-grabbing controversy. Even outside of YouTube and TikTok, families like the Kardashians have mastered the art of staying relevant, turning personal drama into billion-dollar brands.

The playbook is clear: build an audience, keep them entertained, and capitalize on the attention. But as history has shown, when clout becomes the family business, the internet never forgets.

Picture this

You’re 10 years old and walking into school, only to have your classmates quoting your own viral catchphrases back at you—or worse, mocking you for a cringey moment your parents posted months ago. There’s no escaping it. Your childhood isn’t just a memory; it’s a permanent reel on the internet, open for millions of strangers to comment, judge, and meme. What happens when you just want to be a kid, but the world already sees you as a character in a never-ending show?

We’re in weird times. But that doesn’t mean we need to normalize odd social clout games. Is family fame just the new normal, or are we setting up the next generation for a public identity crisis?

So how did we get here?

The rise of family influencers isn’t new, but what’s changed is the intensity of the pursuit. Platforms like TikTok and YouTube have turned everyday families into mini media empires, with parents doubling as producers and kids as the main attraction. The Boom Family is just one of many who have struck viral gold with their high-energy, rap-inspired skits, but they’re also part of a bigger conversation: What happens when family life becomes content? The pressure to stay relevant, keep engagement high, and maintain a public persona can blur the lines between authenticity and performance.

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So what does that mean for us?

Well. If you’re a regular doomscroller who just uses social media as an escape, it might not mean much.

But the reality is, the more you consume content like The Boom Family, the more normal it becomes to consume personal family moments as entertainment. Which by the way is kinda weird. THINK ABOUT IT…what was once considered private (family outings, car rides, grocery runs) now feels like content made for an audience.

Call us conspiracy thinkers but hey… at least you’re calling.

What do you think?

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